Fireplace Remodeling in Theatre District, NY

In 1836, mayor Cornelius Lawrence opened 42nd Street to encourage the city’s northern expansion, saying “move up town and enjoy the pure, clean air”. The Theater District began attracting theaters and restaurants after the Metropolitan Opera House moved to West 39th Street and Broadway in 1883. Oscar Hammerstein I opened his Victoria Theatre on 42nd Street in 1899. Accessibility to the Theater District improved as electrified trolley lines started in 1899, followed by the opening of the New York City Subway’s first line in 1904.

“The Great White Way” is a nickname for a section of Broadway in Midtown Manhattan that encompasses the Theater District. In 1880, Broadway between Union Square and Madison Square was illuminated by Brush arc lamps, making it among the first electrically lighted streets in the United States. By the 1890s, 23rd Street to 34th Street was so brightly illuminated by electrical advertising signs people began calling it “The Great White Way”. As the theater district shifted uptown just before the turn of the century, the nickname stuck and became synonymous.

Over the years, the district has been referred to by New Yorkers as “the Rialto”, “The Main Stem”, and “Broadway”. Around the turn of the 20th century, it was simply called “The Street”.